About

The 2010 Morehouse Marketing Conclave is a student-run event that provides attendees with insight into what a career in marketing has to offer. In only its third year, this hugely popular event spans two days, and gives attendees the opportunity to participate in a Career Fair, attend workshops, hear a dynamic keynote address and network with other marketing majors.
This year, the 2010 Morehouse Marketing Conclave will focus on social media and social media marketing. The Keynote Address and two of the workshops are devoted to this topic.

The 2010 Conclave will explore different ways in which companies may use this tool to effectively communicate with consumers.

The Keynote Speaker for the event will be nationally-known social media expert, James Andrews. James Andrews (jamesandrews.tv) is a managing partner at Everywhere, a firm that specializes in the creation of social media strategies, online communications, and web content production. He is a regular contributor to CNN on the topic of social media and blogs for Fast Company magazine.

The 2010 Morehouse Marketing Conclave Chairman: Brian Reid

The 2010 Morehouse Marketing Conclave Advisors: Mr. Douglas Cooper, Dr. Cassandra Wells, Dr. Elania Jemison Hudson, Professor Teloca Sistrunk.

Keynote Speaker

Biography

James Andrews (jamesandrews.tv) is a managing partner at Everywhere specializing in the creation of social media strategies, online communications, and web content production.

Everywhere is a strategic communications agency that focuses in helping brands and individuals navigate the social media and online space to build better connections with their audiences.

Their clients include Delta, CNN, Macy’s, Actress/Author Jane Fonda, Music Producer Jermaine Dupri, Actress Sanaa Lathan and Recording artist Macy Gray, and Georgia Public Broadcasting.

Before launching everywhere, Andrews was Vice President, Ketchum Digital and worked on global social media brand strategies for Monster.com, FedEx, GeekSquad, Wendy’s and Newell Rubbermaid. Andrews has been working in the area of interactive/new media and non-traditional marketing for 15 years holding senior titles at Urban Box Office, Columbia Records, Ecko Unlimited and Isobar/Carat. His experience with brands such as Current TV, Sprite, Vibe Magazine and Proctor & Gamble places him in a unique category of executives that understand the convergence of both new media, content and digital lifestyle.

James blogs at Fastcompany.com as an Expert Blogger. He also maintains a blog at www.thekeyinfluencer.com where he covers the “business of pop culture” via news and interviews that span technology, new media, music business and youth/urban culture. Andrews is also a regular contributor to CNN as an expert in social media.

James Andrews attended UCLA, grew up in Silicon Valley, and lives in Atlanta with his wife and two children. He is an active speaker globally and is frequently quoted on the subjects of social media, entertainment and innovative branding/marketing approaches.